The BFC/Vogue Designer fashion Fund short list have been announced and as we all know it is one of the coveted awards for British designers working today. The short list nominees who are surprisingly no one new include Mary Katrantzou, Michael vander Ham, Holly Fulton, Mother of Pearl, Emilia Wickstead, Osman and SophieWebster.  Astonishingly they were chosen because of their great potential of becoming and developing into a globaldesigner brand.


This is what British Vogue editor-In -Chief Alexander Shulmanwho is a chaif for the fund committee had to say… It was exciting to have a such a diverse short list to consider, all of whom have carved out a distinctive nich for themselves. I congratulate all of them for reaching this stage in a highly competitive arena

A 200,000 pound grant is whats  offer and this funds goes  a lenghty way in helping the designer take his or her brand to the next level. No wonder this make the prize a very desirable one go win.

Designer Fashion Fund  is an exclusive online video series created by BFC. The online video was created this year where one can watch the application process and interviews with the judging panel. Previous winners – Eerdem, christopher Kane, Jonathan Saunders, Nicholas Kirkwood and Peter Pilotto are all featured in the video.

Over the course of the year espisodes will shown on youtube and on  March 24th is when the winner will be announced.