FYODOR GOLAN COMBINED VINTAGE COCA COLA ADS WIT…

Over the years I have been following Fyodor Golans expressive success, and I am more than excited to see them this season as they made their way to becoming one of the most recognizable fashion brands in London. Playing along with structure and texture, their Fall 2016 collection was some sort of a throwback into retro, late 60s vibe, that could be seen in each and every detail. Featuring empire-line waists with defined A-line silhouettes, the collection introduced vivid and colorful velvet pieces.

The vintage spin off had also some qualities of 60s futurism, which was artfully mixed with the huge transfer pin-up prints. I absolutely adored the faces from vintage Coca-Cola ads that were printed onto red velvet coats and dresses! “It all started from the iconic Coca-Cola pin-up girl in a red dress, which kind of exploded throughout the collection. We were fascinated with the iconic elements of the brand and its billboard-type aspects, which we translated into large-scale prints and silicon transfers over some of our looks. We love to drink Coca-Cola, it gives us a bit of energy when we’re working late. We’re currently making some sweats for ourselves in rainbow Coca-Cola bottle artwork” said the designers.

It’s not the first time you could see Coca-Cola on the catwalk. Recently, the Coca-Cola worldwide licensing team has collaborated with young British designers like Ashley Williams and Sophia Webster to create Coke-inspired garments. As to Fyodor Golan, one of the most memorable looks this season was the black and white, double- vision Coca-Cola logos scrawled onto overized maxis combined with a neoprene coat