Watching films directed by Arthur Woodcroft transports an individual into a world which we can say only Arthur could create his style is very distinctive yet so simple in its process .we are please to show an exclusive film made by ARTHUR called SCARF  ROUGH haven the pleasure  speaken with this talent who is a force to be reconde with .

What can people expect to see from your work

Id like to think something different. Something that makes people pause and reflect. Theres a lot of amazing film work going on out there right now so I need to stand out from the crowd.

At what age or time In your life did directing cross from a hobby to something more serious

Its been an ambition since I started my career as a photographer. Only until recently has there been such a change in the technology that has made directing a realistic goal.

What and when was your first action of pursuing a directing Career

Once I started playing with early Phantom cameras that was it for me. I totally fell in love with seeing objects and effects moving in super slow motion.I began testing with a company who could supply the latest high speed gear and we took it from there.

How would you define the actual role that a director is supposed to fill

Without wanting to sound cheesy I guess you have to be the eye of the storm. Its an incredibly difficult role to both control the running of the shoot and the crew plus keeping true to the artistic intention. It probably gets a little easier as time goes on and Ive been very lucky to have had some great help and guidance so far.

Would you say you have a signature directing style and creative worK process

I think every creative does. Everyone has different references and ways of understanding. Its just a matter of having the courage to stick the course with a particular style.Finding that style is the really hard part. Especially taking into account the cost of running a shoot.

Relatively how hard is it to ` make it ` in the directing world , and what skills help this

I think its becoming harder and easier at the same time. Its so much more accessible now but this gives way to much greater competition.You have to be able to communicate withe a great variety of people; sometimes simultaneously.Having a clear vision is the key however. Being able to be flexible without compromising your vision only helps further.

What projects have you got coming up right now

That would be telling!

What would you say is your greatest accomplishment as a director

Working with my production company to create treatments for some big clients was a real challenge but felt great presenting to the clients.And being interviewed by ROUGH magazine!

What is the best advice you could give someone new to filmmaking

Dont get scared of the technology and if you have a good idea just go for it!


Holly Falconer is a photographer who documents the daily grind in an extraordinary way. Her sharp imagery, and use of eye-catching backdgrounds have an intense and distinctive palette. Fully engaged and intrigued, ROUGH simply had to get the low-down straight from Holly herself.

Where are you from?

A place with more sheep than people called Painswick, in the West Country.

What was it like growing up there?

It was actually great – much better than being a city kid in some ways… My teens were a mixture of cider-fuelled field parties and cheesy but hilarious clubbing in local towns. I remember pouring over magazines like the Face and i-D with my friends, craving more access to gigs etc… but mainly it was pretty fun.

When did you first get into photography?

When I was a child – my Dad had an old Canon SLR from the seventies and I used to play around with it, snapping my sisters and friends. I just always remember getting a kick out of it…

What does photography mean to you?

I like the way its an art form thats deceptively immediate. On the one hand, youre building an illusion of documenting a fact, but its also very much a personal myth-making perspective on a friend or situation. I come from a very Christian background, and I used to stare at the stained glass windows at church for hours – theyre basically amazing gaudy ads for saints. Now, I try to play on that with my work – why not make idols out of your friends? Or make celebrities look as normal as possible?

Does your personality come out in your work?

Yeah I reckon so! Ive always been a bit of a daydreamer – my pics seem to end up having an escapist feel to them. Im pretty fun/ have a good-ish sense of humor etc… this feels like a personal ad so Ill stop there…

What are your influences?

Absolutely everything. I think Celine Dion once said that she avoids listening to other peoples music in case her own songwriting gets tainted. Which is hilarious.

My friends especially – sometimes a day hanging out with your mates can be just as inspiring as going to a gallery…

What themes would you say are constant in your work?

Finding beauty in ordinary things, always avoiding a conventional perspective on a situation/ idea, and COLOUR.

What to date would you say has been your best/favorite piece of work?

Ive always loved this portrait – “Sho”, 2010. In some ways, its a very traditional portrait – shes surrounded by her possessions like some kind of traditional painting of a merchant surrounded by his wealth. Ive photographed her in quite a “feminine” way too: its shot in a very soft light, and she almost looks coy. But nothing is quite perfect – the flowers arent full-grown and faultless like the seed packet sign, shes got a skull on her arm, and the window next to her is cracked. Im not a fan of the prescriptive, Disney woman – every little girls bought up on that ideal. Hopefully shes giving a little “fuck you” to that cliche in this image.

Has your work been compared to other artist?

Not as far as I know…

If you werent doing this what do you think you would be doing?

Id be a journalist, thats what I originally trained for, but I got distracted along the way…

What projects are you working on at the moment?

A project on asexuals – I hope to show it next year, its just about finished. Its been so interesting documenting a group of people who are so opposite to our sex-centric society.

Where do you see yourself five years from now?

Doing what Im doing still I reckon! Id like to live in New York and Berlin at some point too…